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Since 2006 b-focused have worked with numerous clients, on the development of their Olympic strategies, projects, events and activation programmes.
“VisitBritain has been delighted with the work that b-focused has delivered. The insight they provided into the Olympic movement has helped our organisation to get a clear understanding of the opportunities"
Chris Foy, 2012 Games Strategy, VisitBritain
Who we work or have worked with:
adidasDevelopment of extensive research, analysis and recommendations for involvement in UK Olympic Sports across summer and winter Olympic Games. Exploring opportunities across all 33 Olympic National Governing Bodies.
British Olympic AssociationBeijing 2008
-Coordination and planning of the Team GB Clubhouse in Beijing – a central facility for all Team GB athletes, families, British media supporters etc.
- Coordination and delivery of the London 2012 Preparation Camp programme for Nations and Regions, delivering full programme of visits and coordination of key event for National Olympic Committees in Beijing.
Commonwealth Games EnglandConsultancy and support on marketing and brand aspects of Team England.
British Canoe UnionWorkshop on sponsorship and commercial rights, to assist in the development of a sponsorship programme and understanding of the sports rights and assets.
DSGI - Curry'sSponsorship strategy development (confidential)
Haymarket NetworkConsultancy support and advice within the Olympic sports arena, liaising with National Governing Bodies.
adidasDevelopment of extensive research, analysis and recommendations for involvement in UK Olympic Sports across summer and winter Olympic Games. Exploring opportunities across all 33 Olympic National Governing Bodies.
British Olympic AssociationBeijing 2008
-Coordination and planning of the Team GB Clubhouse in Beijing – a central facility for all Team GB athletes, families, British media supporters etc.
- Coordination and delivery of the London 2012 Preparation Camp programme for Nations and Regions, delivering full programme of visits and coordination of key event for National Olympic Committees in Beijing.
Commonwealth Games EnglandConsultancy and support on marketing and brand aspects of Team England.
British Canoe UnionWorkshop on sponsorship and commercial rights, to assist in the development of a sponsorship programme and understanding of the sports rights and assets.
DSGI - Curry'sSponsorship strategy development (confidential)
Haymarket NetworkConsultancy support and advice within the Olympic sports arena, liaising with National Governing Bodies.
PanasonicStrategy and activation of Olympic sponsorship, working with National Governing Bodies, individual athletes and the London Organising Commitee for the Olympic and Paralympic Games.
David Lloyd LeisureSponsorship strategy development (confidential)
World Wildlife Fund
Ernst and YoungSponsorship strategy development (confidential)
The Wilky GroupConsultancy and support within the Olympic sports environment to reinforce planning applications and submissions to local authority. Providing knowledge and expertise of the sporting environment.
GB RowingAnalysis and research to assist in the evaluation of the value of commercial rights in the sport.
David Lloyd LeisureSponsorship strategy development (confidential)
World Wildlife Fund
Ernst and YoungSponsorship strategy development (confidential)
The Wilky GroupConsultancy and support within the Olympic sports environment to reinforce planning applications and submissions to local authority. Providing knowledge and expertise of the sporting environment.
GB RowingAnalysis and research to assist in the evaluation of the value of commercial rights in the sport.
London Organising Committee for the Olympic and Paralympic Games2008 VISA Handover Party, London
Management and coordination of the VISA Handover Party in The Mall, London in August 2008. Coordinating activities across multiple stakeholders, liaison with all agencies, sponsors and BBC.
London 2012 Live Sites Network
Coordination of the London 2012 Network of Live Sites across the UK, liaising with local authorities, the BBC and LOCOG sponsors in animating the event spaces around the Big Screens.
Volleyball England
VisitBritainDelivery of a series of extensive Olympic guidelines for use by VisitBritain staff to assist in the promotion and development of VisitBritain’s Olympic strategy worldwide. Included guidelines and workshop to engage staff in the opportunities available to develop tourism through the London 2012 Games.
E.ON EnergySupport and assistance in activation programmes with Olympic Team rights in Slovakia, Hungary and Germany.
Management and coordination of the VISA Handover Party in The Mall, London in August 2008. Coordinating activities across multiple stakeholders, liaison with all agencies, sponsors and BBC.
London 2012 Live Sites Network
Coordination of the London 2012 Network of Live Sites across the UK, liaising with local authorities, the BBC and LOCOG sponsors in animating the event spaces around the Big Screens.
Volleyball England
VisitBritainDelivery of a series of extensive Olympic guidelines for use by VisitBritain staff to assist in the promotion and development of VisitBritain’s Olympic strategy worldwide. Included guidelines and workshop to engage staff in the opportunities available to develop tourism through the London 2012 Games.
E.ON EnergySupport and assistance in activation programmes with Olympic Team rights in Slovakia, Hungary and Germany.